How to make a watermark that works for you To protect your own precious memories, and simply your identity, you may opt to watermark any personal photos you share online. Just because you share personal photos on social media doesn’t mean you’re giving anyone permission to use them as they please. You might even want to watermark personal files and photos. Reddit, for instance, will add its own watermark to images you download from the Reddit app. Some websites and media companies will automatically add watermarks when users save images they’ve published. Influencers and content creators will watermark their work to ensure that if anything they make ends up going viral, their brand is recognized. On the branding side, you’ll notice visible watermarks on a lot of professional photography, design, visual art, and even memes, particularly on social media. You’ll also watermarks any paper banknote, where they’re used to help prevent counterfeiting. Watermarks can be used to protect confidential information and to indicate the validity of a legal document. If you ever deal with digital contracts or other legal paperwork online, you very well may have seen watermarks there. The same goes for a lot of text files you might view online, like a preview for an e-book or an academic paper. When you’re searching for an image on Google Images, you’re bound to see a bunch of stock photos that are covered with watermarks so that you can only access the original, un-doctored image if you purchase it from the copyright owner. You’ll notice watermarks on a lot of stock imagery or professional photography. You probably come across watermarks a lot more than you realize. In other cases, a digital watermark may act as a stamp, to indicate the status of a document, with terms like “VOID,” “COPY,” or “SAMPLE.” This ensures that important documents are never mishandled, helping you keep your work organized as you take it from draft to finalization. Much like a painter will mark their work with a signature, digital watermarking is a way to get your name out and heighten brand awareness, so you know that any time your work is shared, say on Instagram for example, your name or brand is always attached to it. On the other end, watermarking can simply be used as a branding tactic. This means that people can still preview your work before purchasing it, without the risk of them stealing it. On one end, watermarking helps protect the copyright of your work and ensures that it cannot be reused or altered without your permission. There are a couple of key reasons why you might need to watermark a document or image. Traditionally, a watermark was only visible when the paper was held up to the light or when it was wet, and the process of watermarking paper occurred while the paper was wet-hence the term we still use today. While the watermarking process is mostly digital these days, the term “watermarking” itself dates back centuries. Let’s take a look at a few reasons why watermarking images and documents is important, and explore how to create a watermark that’s effective for your work. Watermarking is the process of superimposing a logo or piece of text atop a document or image file, and it’s an important process when it comes to both the copyright protection and marketing of digital works.
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